Abstract
Madurai, traditionally known for its cultural and religious heritage, is now witnessing a significant transformation into a dynamic entrepreneurial ecosystem. This paper examines the factors contributing to the growth of entrepreneurship in Madurai, focusing on government initiatives, emerging sectors, challenges, and the role of local and national stakeholders. It explores how the city's entrepreneurial landscape has evolved, highlighting key sectors such as Information Technology (IT), agribusiness, textiles, tourism, and renewable energy. By reviewing the existing literature, the paper outlines the current challenges faced by entrepreneurs, such as limited access to capital, a skilled labor shortage, and market competition. Additionally, it discusses the role of educational institutions, private sector investments, and governmental policies in facilitating the entrepreneurial journey in the region. The paper concludes with a perspective on the future of entrepreneurship in Madurai, emphasizing the need for innovation, collaborative efforts, and adaptation to new technologies.