Abstract
This paper derives from a study on managers of day-care centres who are part of a change process pilot. The study examined their professional and female identity in light of the reality they deal with as they enter the process. Early childhood education (ECE) for children from birth to the age of three is always on Israel's public agenda. Media and social networks discuss the lack of space in public supervised day-cares, the large number of children under one caregiver, the inappropriate training of caregivers and the shamefully low caregivers' salaries. Day-care centres are not supervised by the Ministry of Education and these problems are not being dealt with appropriately.