Causal-loop and SWOT analysis of Indian Herbal Industry

Rahi Jain¹, Bakul Rao²

^1,2Centre for Technology Alternatives for Rural Areas (CTARA), Indian Institute of Technology Bombay (IITB), Powai
Mumbai, India

Abstract

Herbal industry is one of the globally and nationally growing industries, but this industry has not been explored adequately in the research domain. This has raised certain problems in the industry effective functioning. This study is focussed on understanding this industry Strength, Weakness, Opportunity and Threats (SWOT). The interactions with experts of this industry are done to develop this sector understanding. This study has identified various factors using causal loop diagram which are playing role in the functioning and the current state of the industry. This study concludes by proposing the Indian Herbal Industry SWOT.

Keywords

• Small-Scale Industries, Medicinal plant, NMMP

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Cite this Article as Follows

Rahi Jain, Bakul Rao. "Causal-loop and SWOT analysis of Indian Herbal Industry" International Conference on Inter Disciplinary Research in Engineering and Technology (2016): 26-30. Print.