A Study on Impact of Information Technology in Banking Sector With Reference to Southern Tamilnadu

R Rajesh¹, A Palpandi²

¹Vijay Institute of Management – Dindigul
²Bharath Niketan Engg College – Theni

Abstract

This study addresses the impact of information technology on the banking services offered to the customers. Information technology provides economies of scale in service delivery, covering new customers and developing innovative services. Banking sector in India has made rapid pace in reforming and aligning technology to the new competitive business. It adopts internet, mobile, and communication systems to deliver speedy service. This present study was started with the objective of knowing customers demographic profile, factors influencing on service accessibility, customer satisfaction on technology based service and strategies required to improve this service portfolio. This study was conducted in Southern Tamilnadu, which covered 100 samples in number. The data for the study was collected through well-constructed and open-ended questionnaire. This study seeks to test the above objectives with simple percentage analysis, factor analysis, and multiple linear regression test, mean score, t-test and chi-square test. This study was concluded that banking services through information technology platform offers satisfied service to the customers and simultaneously needs to improve as per changing technology inclination. This study addresses the impact of information technology on the banking services offered to the customers. Information technology provides economies of scale in service delivery, covering new customers and developing innovative services. Banking sector in India has made rapid pace in reforming and aligning technology to the new competitive business. It adopts internet, mobile, and communication systems to deliver speedy service. This present study was started with the objective of knowing customers demographic profile, factors influencing on service accessibility, customer satisfaction on technology based service and strategies required to improve this service portfolio. This study was conducted in Southern Tamilnadu, which covered 100 samples in number. The data for the study was collected through well-constructed and open-ended questionnaire. This study seeks to test the above objectives with simple percentage analysis, factor analysis, and multiple linear regression test, mean score, t-test and chi-square test. This study was concluded that banking services through information technology platform offers satisfied service to the customers and simultaneously needs to improve as per changing technology inclination.

Keywords

• Commercial Banks, Banking Service, Information Technology, Service Accessibility, Customer Satisfaction, Technology-enabled Service

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Cite this Article as Follows

Rajesh R, Palpandi A. A Study on Impact of Information Technology in Banking Sector With Reference to Southern Tamilnadu.. International Conference on Inter Disciplinary Research in Engineering and Technology 2015. Vol. 1. Chennai: Association of Scientists, Developers and Faculties, 2015. 17-22. Print.