- Publication Meta:Value
- Short Title:IC5e 2015
- Publisher:ASDF, India
- ISBN 13:978-81-929742-8-6
- ISBN 10:81-929742-8-6
- Language:English
- Type:Hard Bound - Printed Book
- Copyrights:IC5e Organizers / DCRC, London, UK
- Editor-in-Chief:Kokula Krishna Hari K
- Conference Dates:24 - 25, July 2015
- Venue Country:London, United Kingdom
- Submitted Papers:417
- Acceptance Rate:4.31%
- Website:www.ic5e.org
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IC5e 2015
IC5e 2015
International Conference on eBusiness, eCommerce, eManagement, eLearning and eGovernance 2015
Paper 010
A Conceptual Framework in B2C e-commerce: Customer Expectations and Satisfaction Relation With Online Purchasing Behavior.
Zeinab Eshaghi1, Ali TaeiZadeh1
1Qom university, Iran
Abstract
The Internet has become an essential business platform for trading and selling products. Online customer expectations grow every day, so companies are forced to adopt a more planned approach towards e-commerce. Marketers have to know what their customers expect and how best to deliver satisfaction so they can predict online purchasing behavior.
Keywords
Author's Profile
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e-AID
IC5e.2015.010
Cite this Article as Follows
Zeinab Eshaghi, Ali TaeiZadeh. "A Conceptual Framework in B2C e-commerce: Customer Expectations and Satisfaction Relation With Online Purchasing Behavior." International Conference on eBusiness, eCommerce, eManagement, eLearning and eGovernance (2015): 93-98. Print.
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