Abstract
Micro finance sector has passed through long passage from micro savings and micro credit to micro insurance and micro money transfer. This continuing and evolutionary growth process has known an immense opportunity to the rural women in India to reach rational economic, social and cultural empowerment leading to better living standard and quality of life for participating households. Financial institutions offering micro finance schemes in the country continued to play a prominent role for the past two decades. Rural women development largely depends upon the disbursement of micro finance products. In this study 100 samples are collected across different cities in Tamilnadu. Detailed questionnaire is provided to collect data from the respondents, the questionnaire has three sections seeking to collect information about demographic profile of the respondents, level of satisfaction on the use of micro finance products and factors influencing on the use of micro finance products. This study incorporates both primary and secondary data collected from various resources. Simple percentage analysis, weighted average score and factor analysis have been employed to analyze data collected. The role of NABARD on the promotional and financial support on the strengthening of micro finance products is also investigated. There are various factors influenced on the use of micro finance and micro finance is backbone in the rural economy to develop the livelihood of rural inhabitants.