A Comparison of UI/UX and Process for Major E-Commerce Platforms

Yan-Ming Chen¹

¹Advanced Research Institute, Institute for Information Industry, Taipei, Taiwan

Abstract

E-commerce is one of the important fields of the Web services, with the rapid developments of web service technology and the prevalence of new marketing concepts (e.g. O2O), a lot of companies begin to invest money and human resources in this area. Some traditional industries also seek for transformations through adopting E-commerce. E-commerce takes advantage of the fast-delivery on Internet, conveniently online experience, A successful E-commerce platform can attracts many online users, and not only enables users to have more convenient shopping modes and more promotional products and services, but also offers companies a low-cost and effective way of advertising. Big data are generated by the information of E-commerce mode and can further be used to conduct strategic applications and researches. Capacity and flexibility is the core of E-commerce. Therefore, this paper reviews several E-commerce platforms that have undergone successful enterprise transformation through analysis of UI, UX and Process, and summarizes some key functions in E-commerce platforms.

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Cite this Article as Follows

Yan-Ming Chen. A Comparison of UI/UX and Process for Major E-Commerce Platforms. International Conference on eBusiness, eCommerce, eManagement, eLearning and eGovernance 2014. Vol. 1. Chennai: Association of Scientists, Developers and Faculties, 2014. 41-46. Print.