IC5e 2015

International Conference on eBusiness, eCommerce, eManagement, eLearning and eGovernance 2015

 


IC5e 2015 Kokula Krishna Hari K
Publication Meta Value
Short Title IC5e 2015
Publisher ASDF, India
ISBN 13 978-81-929742-8-6
ISBN 10 81-929742-8-6
Language English
Type Hard Bound - Printed Book
Copyrights IC5e Organizers / DCRC, London, UK
Editor-in-Chief Kokula Krishna Hari K
Conference Dates 24 - 25, July 2015
Venue Country London, United Kingdom
Submitted Papers 417
Acceptance Rate 4.31%
Website www.ic5e.org

Paper 014


Technological Acceptance and Consumer's Behavior on Buying Online Insurance

Technological Acceptance and Consumer's Behavior on Buying Online Insurance

Kulachet Mongkol1

1Khon Kaen University, Thailand

Abstract

This research aims to study consumer’s behavior on buying online car casualty insurance. The sample group was 400 respondents which were selected by convenience sampling method. Questionnaires were used as a research instrument while chi square was used as a statistical tool for the hypothesis testing.The research revealed two major findings which were 1)there were significant differences between customer’s technological acceptance and consumer’s behavior on buying online car casualty insurance and 2) there were significant differences between customer’s trust and consumer’s behavior as well.

Author's Profile

Kulachet Mongkol : Profile

Cite this Article as Follows

Kulachet Mongkol. “Technological Acceptance and Consumer's Behavior on Buying Online Insurance.” International Conference on eBusiness, eCommerce, eManagement, eLearning and eGovernance (2015): 112-116. Print.