IC5e 2015

International Conference on eBusiness, eCommerce, eManagement, eLearning and eGovernance 2015

 


IC5e 2015 Kokula Krishna Hari K
Publication Meta Value
Short Title IC5e 2015
Publisher ASDF, India
ISBN 13 978-81-929742-8-6
ISBN 10 81-929742-8-6
Language English
Type Hard Bound - Printed Book
Copyrights IC5e Organizers / DCRC, London, UK
Editor-in-Chief Kokula Krishna Hari K
Conference Dates 24 - 25, July 2015
Venue Country London, United Kingdom
Submitted Papers 417
Acceptance Rate 4.31%
Website www.ic5e.org

Paper 010


A Conceptual Framework in B2C e-commerce: Customer Expectations and Satisfaction Relation With Online Purchasing Behavior

A Conceptual Framework in B2C e-commerce: Customer Expectations and Satisfaction Relation With Online Purchasing Behavior

Zeinab Eshaghi1, Ali TaeiZadeh1

1Qom university, Iran

Abstract

The Internet has become an essential business platform for trading and selling products. Online customer expectations grow every day, so companies are forced to adopt a more planned approach towards e-commerce. Marketers have to know what their customers expect and how best to deliver satisfaction so they can predict online purchasing behavior.

Author's Profile

Zeinab Eshaghi : Profile

Ali TaeiZadeh : Profile

Cite this Article as Follows

Zeinab Eshaghi, Ali TaeiZadeh. “A Conceptual Framework in B2C e-commerce: Customer Expectations and Satisfaction Relation With Online Purchasing Behavior.” International Conference on eBusiness, eCommerce, eManagement, eLearning and eGovernance (2015): 93-98. Print.